Small Business Marketing

Learn more about digital marketing and how you can improve your online business.

Co-Founders of EmpowerUp Marketing, Aria Schulz and Clare Hewitt

Empowering Small Businesses with Affordable Digital Marketing

March 10, 2022

Common marketing mistakes small businesses make illustration

5 Marketing Mistakes Every Small Business Should Avoid

December 20, 2021

why having a website is so important for small businesses illustration

Why Having a Website is So Important for Small Businesses

December 7, 2021

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⚡ Updates from EmpowerUp Marketing ⚡ It has b

⚡ Updates from EmpowerUp Marketing ⚡

It has been a little while since we were active on our socials and that is simply because we have been busy bees working away on projects for our clients!

When needing to evaluate our time, we cut down on less important things to prioritise - for EmpowerUp, this means focusing on providing to our clients over posting about ourselves on our business social media. That is a decision we stand by confidently, because we believe in supporting and helping our clients over our own self promotion any day.

The last few months have been a multitude of experiences that have led us to this moment - EmpowerUp Marketing has undergone a restructure, transitioning to a company from a partnership, with myself as the Director.

Clare has chosen to make a brave decision and look after her personal health, which means she will be taking a step back from business ownership. Don’t worry - we are still working together, just in a different capacity… it’s all good under the hood!

To all of our amazing clients who have supported us this far, thank you. We couldn’t have done it without you - quite literally, we would not have been providing our services!

I am incredibly excited to be leading EmpowerUp moving forward, with a growing team of consultants and a rapidly expanding network all built around helping our clients grow their business.

Aria,
Director of EmpowerUp Marketing

🔑 5 KEY elements of successful e-Commerce marke

Time to assess your website's check-out process to

Time to assess your website's check-out process to see if it does in fact.... check out!

Three things to consider:

⚡KISS Keep it simple stupid.

The best experience for check out is the easiest one. Reduce any unnecessary steps and make it a fast and intuitive experience for customers to make a purchase.

⚡Security is a must.

People need to feel your checkout is secure to feel confident providing their payment information. Make sure your website has an SSL, and choose payment providers who are reputable and recognisable.

⚡Payment options.

Make sure you offer at least an eWallet (e.g. PayPal) and a card (e.g. Stripe) option to give consumers their preferred way of spending. You may also find including buy now pay letter options such as Afterpay or Zippay can positively impact your conversion rate.

Did you know that we offer website support for your business? Whether it's improving the customer experience on your website, creating optimised copy, alerting you to harmful technical issues - we are here to help. Send us a message to discover your website opportunities!

#websiteoptimisation #empowerupmarketing #websiteservices #checkoutprocess #ecommercebusiness #ecommercegrowth #marketingtips #marketingstrategy #marketingsmallbusiness #smallbusinessgrowth #smallbusinessinsights #smallbusinesscoaching #marketingforsmallbusiness

⚡ Landing pages are your best friend when it com

⚡ Landing pages are your best friend when it comes to converting customers.
Serve the right information and value to the user all in one page to affirm to them that you are, or have what they are looking for.

⚡ What is a landing page? It's a page that the user 'lands' on after clicking an ad, an email button link, or a search result. It's all about converting that user into a customer, or collecting information from that user to add to your database.

⚡ A landing page is usually a standalone page outside of your website. This means that other website visitors can't usually find your landing page without being actually sent the URL.

⚡ You can have 5 or 50 landing pages! It depends on how specific you want to get for the type of customers you are trying to talk to.

⚡ By addressing your buyer's fears and reservations on your landing page, you can remove any hesitation a user has when considering to purchase from you. In our latest blog, we detail when and how to use landing pages in your marketing strategy. Get the blog link on our stories or in our story highlights!

#marketingstrategy #ecommerce #ecommercebusiness #convertyourfollowers #digitalmarketing #empowerupmarketing #smallbusiness #smallbusinessgrowth #business #businessgrowthstrategy #womeninbusiness #newblog #marketingblog #growyourbusiness #smallbusinessaustralia #smallbusinessmarketing #ecomm #websitedesign #websitedevelopment #customerjourney

⚡️ OUR FIRST REEL ⚡️🤯 And yep, we will

⚡️ OUR FIRST REEL ⚡️🤯

And yep, we will admit it we’ve been so busy marketing for our clients that we haven’t focused on our marketing for EmpowerUp! How’s that for irony…

Well, they do say doctors make the worst patients so maybe that’s applicable with marketers? 🧐

#digitalmarketing #marketing #marketingmadeeasy #marketingagencylife #marketingoninstagram #socialmediamarketing #socialsavvy #reels #reelsinstagram #reelitfeelit #smallbusiness #smallbusinesssupport #smallbusinessaustralia

Have you ever wondered what the secret of good mar

Have you ever wondered what the secret of good marketing is? 🤔

It's to increase the value you offer customers!

Heres a simple summary of value exchange in action:
⚡ You offer a goods or service, in exchange for money.
⚡ You offer interesting content, in exchange for your customer's attention,
⚡ You offer promotions, in exchange for your customer's details.

You then use your customers details, to get more of their attention, to that you can sell them more products or services 💰

If you want to ramp up your content and conversion marketing AND learn more about building your purchase funnel - we have just the thing for you!

➡️ See our story (or 'Blog' Story Highlight) for a link to our awesome guide on 'Making Social Media Work for your Business.'

We walk you through the how to ensure your social media presence is converting followers into customers, the different interest levels a customer can have and how to give the best value exchange + a lot more! The info in this blog can be used for all of your marketing activities, not just social.

#socialmediamarketing #digitalmarketing #marketingforsmallbusiness #socialmediatips #smallbusiness #marketingtips #marketingmadeeasy #successfulmarketing #smallbusinessgrowth

Happy International Women's Day to all the determi

Happy International Women's Day to all the determined, hard working, go-getter, kind-hearted and fun-loving females in our lives!

As young female business owners, we felt it was important to share our message not only personally, but professionally. Taking the time to stop, reflect and appreciate the opportunities given to us in Australia, when so many women around the world don't get the same chance.

Not only do we want to celebrate the amazing women in our lives today, but also remember there is still a lot to do in creating inclusion and equality. One of EmpowerUp's 2022 goals is to be a bigger part of this change... we will be sharing more on this soon!

- Clare and Aria

#internationalwomensday #empowerupmarketing #womeninbusiness #businessowners

We read the recommendations, feedback and reviews

We read the recommendations, feedback and reviews of other customers WAY more than we actually realise, which means your customers are searching for that information about you too! Here are some quick reminders for:

⚡ When to ask for reviews
⚡ How to ask for reviews
⚡ 3 Must-Haves for your feedback process

Also this is your friendly reminder as a business owner to support other small businesses by leaving a review ! We know how valuable it is to us, so let's return the favour 💛

#reputationmanagement #digitalmarketing #businessgrowth #reviews #reviewsmatter #onlineshopping #smallbusiness #smallbusinessgrowth #smallbusinessgrowthclub #empowerupmarketing #poweryourmarketing #businessfeedback #growyoursmallbusiness #customersuccess #customermanagement #customerservice #customerexperience #digitalmarketingstrategy #marketingexpert

It's Data Privacy Day! Make sure you save Clare's

It's Data Privacy Day!

Make sure you save Clare's useful pointers for ensuring you are being safe and careful with the data and information you share online.

With cyber attacks becoming more prevalent, it's vital we are taking all the necessary actions to protect our businesses and our personal online accounts.

We would love to hear any useful information or tips that you have on how you manage your data online and your data privacy preferences! Leave us a comment below ⬇️

#dataprivacy #dataprivacyday #empowerupmarketing #digitalmarketing #dataprotection #dataprivacytips #websitesecurity #businessgrowthtips #smallbusinessgrowthclub #websitedevelopment #businessgrowth #websiteexpert #websiteexperttips

Check that your website is running smoothly with o

Check that your website is running smoothly with our website audit! Let us check on the complicated stuff and give you a detailed report on:

⚡ Performance
⚡ Speed and Accessibility
⚡ Best Practices for your website
⚡ SEO - Technical and On-Page SEO
⚡ Mobile Performance
⚡ Redirects, URLs and Link Analysis
⚡ Indexability
⚡ Images and Technical Factors
⚡ User Interface
⚡ User Experience
⚡ Browser Compatibility

As you can see, our audit is PACKED full of info, plus we alert to any issues or errors that could be harming your traffic, conversions or user experience. Not only do you receive your report within a 5-day turnaround, you also get to book in a Support Call with us to go over any questions you have about your website!

DM us to book your audit in today, or visit our website (link in bio)

#smallbusinessmarketing #smallbusinessmarketingtips #businessmarketing #marketyourbusiness #websitedesign #growyourbusiness #digitalmarketing #empowerupmarketing #digitalhowto #digitalmarketingtips #marketinggrowth #businessgrowth #smallbusinessgrowthclub #website #howto #onlinegrowth #websitetraffic #seo #searchengineoptimisation

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