A solid email marketing strategy elevates every business, no matter how small.
Email marketing is the perfect tool for small businesses because it’s easy to manage, time efficient, cost effective and best of all – you own your data! When done right, email marketing can directly bring in revenue, as well as support all other marketing activities you might be doing such as social media, PR, events, SEO, advertising and others.
Working with EmpowerUp means being guided by experienced marketing professionals on strategy and automation. Set up your email campaign with the right capture points and watch the sales roll in.
Why do we love email marketing as a tool for businesses?
We lean heavily on engaging and converting email marketing campaigns as part of an overall strategy recommendation for a business. This is because it connects up to everything you do. Having an event in your brick-and-mortar store? Promote it with an email to customers within your geographical location. Seasonal sale or new items only available online? What a perfect campaign email to send out!
Our difference is that we understand and champion all the unique qualities of a smaller sized business, and we work closely alongside you to create a powerful campaign that reflects your brand and business values in every way. You can choose to have the email content written by us, or you can provide us with your desired copy for your campaign and we do the rest.
Email marketing campaigns for lead nurturing, customer support and direct sales approaches are bigger than ever. The number of people using email is expected to reach 4.5 billion by 2024, with countless opportunities for connecting with your potential and existing customers.
We strongly recommend high-quality email marketing campaigns for keeping front of mind with:
Customers
Existing or returning customers who know what they want from your business
'Fence-sitters'
Interested website visitors who are sitting on the fence about purchasing
Targeted Offerings
Targeting particular customer groups with special offers or products suited to them
Re-engaging
Re-engaging with customers or visitors who haven’t seen your brand in a while.
These are just a few email campaigns we can help you create that are extremely relevant to your business’s ideal customer journey – no matter the size of your business.
Why do I need email marketing campaigns?
Powerful Automation
You can spend less time writing the same emails and let us construct clever sequences and customer journeys to nurture your audience and drive key actions.
CRM Integration
Your website can speak to your chosen Customer Relationship Management software to allow for seamless communication.
Crafted Copywriting
Get powerful and outcome-focused copy written for your email marketing. We'll ensure your email marketing is professionally written and brand-aligned.
High Reward, Low Effort
Get direct revenue from low-effort marketing, retain customers and get excellent insights about your audience. It's a win-win situation with email marketing!
Looking to build your brand with customers and a wider audience?
A newsletter is the perfect way to get your message across in a unique and valuable way. We recommend one newsletter per month to keep in touch with your customers and provide them with the latest news and insights.
Check out how our client Maria’s Pasta grew their business overall by simply introducing a monthly newsletter:
Case Study: Maria's Pasta
We began working with Maria’s Pasta in August to develop a monthly newsletter campaign that would go to both wholesale and retail customers. Collaborating together on branded messaging, product highlights and a monthly theme provided this food business a direct way to communicate important news to their customers as well as increase their ‘front-of-mind’ presence.
In just 6 short months we were able to generate over $5000 in direct revenue from our email content and see an increase in online engagement with orders, social media engagement and even an upturn in foot traffic to the physical store in Fitzroy, Melbourne.
Our Email Marketing Services
Newsletter Retainer
ALL INCLUSIVE-
One newsletter build, publication and schedule
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Copy written by the EmpowerUp Team (up to 400 words)
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Custom audience built in your email platform software
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Ongoing support and updates provided
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Virtual meeting each month
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Full project visibility via ClickUp project management
Newsletter Retainer
EXCLUDING COPY-
One newsletter build, publication and schedule
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Custom audience built in your email platform software
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Ongoing support and updates provided
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Virtual meeting each month
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Full project visibility via ClickUp project management
Automated Campaign Set-Up
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Work with experienced marketing professionals to set up the perfect email campaign to send the right message at the right time. Best of all? You can ‘set and forget’ your campaign once it’s live!
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Campaign build, publish and schedule
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Custom audience built in your email platform
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Automation sequence built and tested
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One virtual strategy meeting at commencement of project
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Full project visibility via ClickUp project management
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Ongoing support and updates provided
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Post-campaign 'health check-up': 2 weeks post-publication and 4 weeks post-publication
Just starting out? We can set up your email marketing platform for you with no fuss!
We can help you select the best email platform for your business that fits into your budget and skillset. We can handle all the set-up for an affordable cost and guide you through learning your new marketing tool. Contact us for a custom quote based on your needs.