Content Marketing Services
AFFORDABLE SERVICES FOR SMALL AUSTRALIAN BUSINESSES
Build a powerful Content Marketing Strategy
Build trust to your customers and increase your sales like a pro.
Take your brand to the new height. Get ahead with your target quickly.
And Take your brand to the new height.
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Copywriting Services
Build trust to your customers and increase your sales like a pro.
Take your brand to the new height.
Am I locked into a contract with an SEO Retainer?
SEO is a ‘long game’ where results tend to show up between 6 – 12 months. We have a 3-month minimum contract for all SEO Retainers so that we can begin the work of getting your website in the best possible shape to rank in search results and be identified by search engines as a valuable website.
Google and other search engine algorithms are constantly changing and updating to provide the best possible search experience to web users. This is why a monthly support retainer works for businesses because you are ensuring your website is in a great condition at all times (your on-page SEO, having content that provides value and has relevant keywords, keeping an eye on toxic backlinks). You have the knowledge at your fingertips to act on opportunities that arise rather than playing catch-up months later.
Other Frequently Asked Questions
Do I need monthly SEO?
Great question! Whether you are hiring another business to handle your SEO or you are doing your own optimisation, you need to be executing SEO activities every month, at least. Constant work is required to grow your business through search. This includes monitoring your rankings, content research, analysing and tracking your competitors, updating backend data, writing content and descriptions and keeping up to date with any major algorithm changes.
This is why purchasing a monthly SEO retainer is a worthwhile investment to ensure you’re getting professional support and growing your business effectively, without having to worry about doing it yourself.
What does monthly SEO include?
Monthly SEO always includes monitoring and reporting on valuable data. This is how we can learn what is working and what isn’t – and then adjust as needed! Depending on which retainer you choose for your business, you may get additional outcomes or extra website support each month.
All EmpowerUp SEO Retainers include a monthly report, and one or more completed SEO outcomes. Some outcomes will take longer than others but this has been factored into the overall monthly retainer plan.
How much should I spend on SEO per month?
This is very dependent on what size business you are, what SEO is already set up for your website, how much you are willing to spend and how competitive your space is. Good quality SEO doesn’t have to be outrageously expensive, however cheap SEO is not always the best kind. Remember, you are paying for quality content creation, and outsourcing to a cheap offshore SEO professional might return written content that doesn’t align with your brand.
At EmpowerUp we like to think we are on the affordable side for excellent quality SEO. The EmpowerUp Team is well-versed in copywriting both technical and content aspects of SEO work. Our many qualifications and experience in a variety of industries and roles reflect this as well.
What kind of additional support do I get with a retainer?
At EmpowerUp we are all about that support! We genuinely want to empower you and to power up your business which is why all retainers include regular email check-ins and monthly 30-minute consultation calls throughout your retainer.
Need a quick question answered or clarification on something in your report? We are here to help. You can always contact us at hello@empowerup.com.au.
The number of people using email is expected to reach 4.5 billion by 2024.
– Radicati Group, 2020
Why do we love email marketing as a tool for businesses?
We lean heavily on engaging and converting email marketing campaigns as part of an overall strategy recommendation for a business. This is because it connects up to everything you do. Having an event in your brick-and-mortar store? Promote it with an email to customers within your geographical location. Seasonal sale or new items only available online? What a perfect campaign email to send out!
Our difference is that we understand and champion all the unique qualities of a smaller sized business, and we work closely alongside you to create a powerful campaign that reflects your brand and business values in every way. You can choose to have the email content written by us, or you can provide us with your desired copy for your campaign and we do the rest.
Email marketing campaigns for lead nurturing, customer support and direct sales approaches are bigger than ever. The number of people using email is expected to reach 4.5 billion by 2024, with countless opportunities for connecting with your potential and existing customers.
We strongly recommend high-quality email marketing campaigns for keeping front of mind with:
Customers
Existing or returning customers who know what they want from your business
'Fence-sitters'
Interested website visitors who are sitting on the fence about purchasing
Targeted Offerings
Targeting particular customer groups with special offers or products suited to them
Re-engaging
Re-engaging with customers or visitors who haven’t seen your brand in a while.
These are just a few email campaigns we can help you create that are extremely relevant to your business’s ideal customer journey – no matter the size of your business.
Why do I need an email marketing campaign?
Powerful Automation
You can spend less time writing the same emails and let us construct clever sequences and customer journeys to nurture your audience and drive key actions.
CRM Integration
Your website can speak to your chosen Customer Relationship Management software to allow for seamless communication.
Crafted Copywriting
Get powerful and outcome-focused copy written for your email marketing. We'll ensure your email marketing is professionally written and brand-aligned.
High Reward, Low Effort
Get direct revenue from low-effort marketing, retain customers and get excellent insights about your audience. It's a win-win situation with email marketing!
Case Study: Hectic Electric
We began working with Maria’s Pasta in August to develop a monthly newsletter campaign that would go to both wholesale and retail customers. Collaborating together on branded messaging, product highlights and a monthly theme provided this food business a direct way to communicate important news to their customers as well as increase their ‘front-of-mind’ presence.
In just 4 short months we were able to generate over $3000 in direct revenue from our email content and see an increase in online engagement with orders, social media engagement and even an upturn in foot traffic to the physical store in Fitzroy, Melbourne.
Newsletter Retainer
ALL INCLUSIVE-
One newsletter build, publication and schedule
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Copy written by the EmpowerUp Team (up to 400 words)
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Custom audience built in your email platform software
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Ongoing support and updates provided
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Virtual meeting each month
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Full project visibility via ClickUp project management
Newsletter Retainer
EXCLUDING COPY-
One newsletter build, publication and schedule
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Custom audience built in your email platform software
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Ongoing support and updates provided
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Virtual meeting each month
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Full project visibility via ClickUp project management
Automated Campaign Set-Up
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Work with experienced marketing professionals to set up the perfect email campaign to send the right message at the right time. Best of all? You can ‘set and forget’ your campaign once it’s live!
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Campaign build, publish and schedule
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Custom audience built in your email platform
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Automation sequence built and tested
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One virtual strategy meeting at commencement of project
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Full project visibility via ClickUp project management
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Ongoing support and updates provided
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Post-campaign 'health check-up': 2 weeks post-publication and 4 weeks post-publication
Just starting out? We can set up your email marketing platform for you with no fuss!
We can help you select the best email platform for your business that fits into your budget and skillset. We can handle all the set-up for an affordable cost and guide you through learning your new marketing tool. Contact us for a custom quote based on your needs.