SEO Services
AFFORDABLE SEO PARTNER FOR SMALL BUSINESSES
Has your SEO performance been checked recently?
If you are new to SEO or unsure of what you need, we provide detailed SEO audits of your online presence for a one-off cost. We analyse your current business efforts, keyword opportunities, rankings, technical SEO set-up, website health and more. In addition to receiving a detailed report, all audits include a 30 minute support call with us to walk you through our findings and your recommended next actions!
You’ll be informed and armed with the right information to decide your next steps, whether that be a supportive monthly SEO retainer to grow your business, or a new content creation plan to capitalise on keyword opportunities.
Has your SEO performance been checked recently?
If you are new to SEO or unsure of what you need, we provide detailed SEO audits of your online presence for a one-off cost. We analyse your current business efforts, keyword opportunities, rankings, technical SEO set-up, website health and more. In addition to receiving a detailed report, all audits include a 30 minute support call with us to walk you through our findings and your recommended next actions!
You’ll be informed and armed with the right information to decide your next steps, whether that be a supportive monthly SEO retainer to grow your business, or a new content creation plan to capitalise on keyword opportunities.
SEO Facts: 68% of online experiences begin with a search engine. SEO drives 1000%+ more traffic than organic social media. SEO leads have a 14.6% conversion rate.
(Sources: BrightEdge, BrightEdge, HubSpot)
What is SEO?
SEO stands for ‘Search Engine Optimisation’ and being a small business owner, you’ve likely heard of it before from agencies, cold calls, sales emails and the like. SEO is the general term used to describe all activities related to improving your business website by optimising the written content, the visual images/videos/infographics and the data behind-the-scenes to make search engines see your website as more relevant, credible and visible. When this happens, your website will appear higher in search results for relevant search queries made by users.
SEO Facts: 68% of online experiences begin with a search engine. SEO drives 1000%+ more traffic than organic social media. SEO leads have a 14.6% conversion rate.
(Sources: BrightEdge, BrightEdge, HubSpot)
Why is SEO important for small businesses?
Attract more site traffic
Appearing for relevant searches will drive more traffic to your website than ever before. The more people on your website - the easier it is to convert them to purchase. 53.3% of all website traffic comes from organic search alone! (BrightEdge)
Create better content
Use keywords and relevant search queries to help you determine what kind of blog to write, or website page copy to create. You know it's what your target audience is actually searching for instead of guessing.
Drive website conversions
Write the kind of copy that provides excellent value and solutions to what your search user is looking for. Capture high-intent leads and direct them to the answers your business provides - right down to a bespoke landing page or blog that answers their search questions.
Be proactive with opportunities
Grasp opportunities in keywords and search terms when they arise to predictively offer what you know your ideal customers will be looking for.
SEO Monthly Support Retainers
Our monthly SEO retainers combine the essentials you need for your business website with valuable services like reporting and website maintenance to elevate your marketing.
Foundation Retainer
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One SEO Element/Service implemented each month
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Monthly report of your website that includes:
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Technical audit and guided action points
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Keyword performance report
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Backlink check-up/toxicity report
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Virtual monthly support meeting
Growth Retainer
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Two SEO Elements/Service implemented each month
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Monthly report of your website that includes:
-
Technical audit and guided action points
-
Keyword performance report
-
Backlink check-up/toxicity report
-
Virtual monthly support meeting
-
Content planning:
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3 Recommendations for content pieces based off keyword research
Accelerate Retainer
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Three SEO Elements/Services implemented each month
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Monthly report of your website that includes:
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Technical audit, guided action points and ongoing maintenance
-
Keyword performance report
-
Backlink check-up/toxicity report
-
Virtual monthly support meeting
-
Content planning:
-
3 Recommendations for content pieces based off keyword research
-
Competitor analysis and tracking (of 2 profiles)
Foundation Retainer
-
One SEO Element/Service implemented each month
-
Monthly report of your website that includes:
-
Technical audit and guided action points
-
Keyword performance report
-
Backlink check-up/toxicity report
-
Virtual monthly support meeting
Growth Retainer
-
Two SEO Elements/Service implemented each month
-
Monthly report of your website that includes:
-
Technical audit and guided action points
-
Keyword performance report
-
Backlink check-up/toxicity report
-
Virtual monthly support meeting
-
Content planning:
-
3 Recommendations for content pieces based off keyword research
Accelerate Retainer
-
Three SEO Elements/Services implemented each month
-
Monthly report of your website that includes:
-
Technical audit, guided action points and ongoing maintenance
-
Keyword performance report
-
Backlink check-up/toxicity report
-
Virtual monthly support meeting
-
Content planning:
-
3 Recommendations for content pieces based off keyword research
-
Competitor analysis and tracking (of 2 profiles)
What is an SEO Element/Service?
An SEO element or service simply describes the Search Engine Optimisation activity we will be completing for your business’ website. It will always be based on your best opportunities identified in your monthly reporting and is usually one of the following:
- Metadata creation/optimisation/revision (based on keywords)
- Backlink outreach
- Site Mapping
- Content Rewrites
- Guest posting requests
- Schema code markups
- Comprehensive backlink audits
- Local Search optimisation
Am I locked into a contract with an SEO Retainer?
SEO is a ‘long game’ where results tend to show up between 6 – 12 months. We have a 3-month minimum contract for all SEO Retainers so that we can begin the work of getting your website in the best possible shape to rank in search results and be identified by search engines as a valuable website.
Google and other search engine algorithms are constantly changing and updating to provide the best possible search experience to web users. This is why a monthly support retainer works for businesses because you are ensuring your website is in a great condition at all times (your on-page SEO, having content that provides value and has relevant keywords, keeping an eye on toxic backlinks). You have the knowledge at your fingertips to act on opportunities that arise rather than playing catch-up months later.
Other Frequently Asked Questions
Do I need monthly SEO?
Great question! Whether you are hiring another business to handle your SEO or you are doing your own optimisation, you need to be executing SEO activities every month, at least. Constant work is required to grow your business through search. This includes monitoring your rankings, content research, analysing and tracking your competitors, updating backend data, writing content and descriptions and keeping up to date with any major algorithm changes.
This is why purchasing a monthly SEO retainer is a worthwhile investment to ensure you’re getting professional support and growing your business effectively, without having to worry about doing it yourself.
What does monthly SEO include?
Monthly SEO always includes monitoring and reporting on valuable data. This is how we can learn what is working and what isn’t – and then adjust as needed! Depending on which retainer you choose for your business, you may get additional outcomes or extra website support each month.
All EmpowerUp SEO Retainers include a monthly report, and one or more completed SEO outcomes. Some outcomes will take longer than others but this has been factored into the overall monthly retainer plan.
How much should I spend on SEO per month?
This is very dependent on what size business you are, what SEO is already set up for your website, how much you are willing to spend and how competitive your space is. Good quality SEO doesn’t have to be outrageously expensive, however cheap SEO is not always the best kind. Remember, you are paying for quality content creation, and outsourcing to a cheap offshore SEO professional might return written content that doesn’t align with your brand.
At EmpowerUp we like to think we are on the affordable side for excellent quality SEO. The EmpowerUp Team is well-versed in copywriting and both technical and content aspects of SEO work. Our many qualifications and experience in a variety of industries and roles reflect this as well.
What kind of additional support do I get with a retainer?
At EmpowerUp we are all about that support! We genuinely want to empower you and to power up your business which is why all retainers include regular email check-ins and monthly 30-minute consultation calls throughout your retainer.
Need a quick question answered or clarification on something? We are here to help. You can always contact us at hello@empowerup.com.au.